Zeiana Andrade – Beats by Zei

Meet Zeiana: a bright and immensely talented young woman using makeup to uplift those around her. No matter the event, Ms. Andrade will work her magic giving you the extravagant, simple, classy, or party look that you need. She is showing young people all around Boston that you shouldn’t let anything stop you from sharing your talents with the world.

Next time you need your make up done, look no further than Beats by Zei:

(fb) Beats by Zei

(ig) @BeatsByZei

(p) 508-631-9412


Tell me about your journey and how you started Beats by Zei.

I’ve been doing make up since the 8th grade, but I’ve learned more from YouTube over the years and got better. At first I really only did make up for friends but realized that I could probably charge for it. I kept honing my skills and soon enough I became the makeup director for the Brockton High drama club.

What was your goal and your drive to launch this?

I want to go to Emerson College to major in acting, but to do that, I need to understand the various elements that go into running a show. That includes what goes on behind the scenes. I think this will be a good addition to my resume that I can point towards for my future acting degree.

What do you enjoy most about what you do?

Making people happy. One of the first girls I helped said that she never liked how people did her make up before, and never felt so beautiful. It was a great feeling to help someone feel good about themselves.

What do you enjoy most about being an entrepreneur?

It’s a way to be independent and start something of my own.

What do you like to do when you aren’t working on your business?

Participate in shows, acting, drama school, and the two retail jobs I hold.

Are there any challenges that you’ve faced?

While some customers do come to me, I also drive to meet some where they are. Considering that, one of the difficult things is managing time and getting all the appointments done at the times the customers request.

Do you have a message to share with other people of color considering becoming entrepreneurs?

People of color are told many times that they can’t do certain things. We should use that as motivation and it should be more of a drive to prove others wrong.

I would also say don’t be scared of failure. For a while I was nervous to truly commit to this as a business and I only promoted my services little by little on my own personal social media accounts. However, I made it my new year’s resolution to build my brand. From there I launched accounts dedicated for the business and I’ve gotten plenty of support since.

Who do you look up to?

My parents. They have been very supportive and helpful throughout it all. They make it a point to spread the word and promote my services. They’ve also been great in giving me advice about the best way to promote and run the business.

Is there any message that you want to send to our readers?

I would want them to know that I’m not just doing this for money. I’m doing it for other people, and to better myself by honing my skills and growing as a person.

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